13 February

One of three sixty five. An especially remarkable day in the Andrews’ household as it’s the birth date of Mary Catherine, our angel daughter. Irony, being what it is, it’s also the birthday of Duke Coach Mike Kryzewski, a sign I took as divine provenance but hey, not trying to over think things (if you know me for over an hour or so, you understand I have a small Duke obsession). But, then it happened, after a long and productive travel week, I purchased a Sports Illustrated featuring Duke 2010 National Championship team’s John Scheyer on the cover while changing planes somewhere (proudly wearing a well worn Duke hat to remind the Kentucky faithful of the dominance of ACC hoops). It happened. Seas parted, paradigms shifted and old beliefs fell away as I read the parables inside. 7’ 1” Sr. center Brian Zoubek returned to the starting line up on, yes, you guessed it, February 13^th. The rest is history. The team gelled and began to play a very unselfish game that relied on no one player but the consistent ability of different people to step up and play a role when needed.

Now, I’m not a superstitious guy, ok, I won’t pick up a penny on tails, but damn, it’s a full on, Mayan calendar sign of things to come. I’ve taken it as a positive. As Duke is breaking out measuring tapes to place their 4^th national championship banner in Cameron (or having engineering students spot it with a triangle and some duct tape), Collective Bias has been experiencing critical mass in community aggregation and play a small role in defining the future of marketing. It’s our first year of business and it’s been quite a learning experience and the gelling of a highly passionate, innovative and dedicated team. Are these things related?

Doubtful. But I’ll take it!